Marketing management in the 21st Century / (Record no. 6004)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02339cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 013915695X |
| Terms of availability | TZS 45,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CAP |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Capon, Noel. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management in the 21st Century / |
| Statement of responsibility, etc | Noel Capon, James Mac Hulbert. |
| 246 3# - Varying form of Title | |
| Title proper/short title | Marketing management in the twenty-first Century |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Prentice Hall, |
| Year of publication | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 637 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | SECTION I: MARKETING AND THE FIRM <br/>Introduction to Marketing Management<br/>1 (24)<br/>The Environmental Imperative<br/>25 (28)<br/>The Externally Oriented Firm<br/>53 (32)<br/>SECTION II: FUNDAMENTALS FOR STRATEGIC MARKETING <br/>Customers<br/>85 (32)<br/>Competitions and Complementers<br/>117 (30)<br/>SECTION III: THE TASKS OF MARKETING <br/>Determine and Recommend Which Markets to Address<br/>Identifying Opportunities for Creating Shareholder Value<br/>147 (34)<br/>Identify and Target Market Segments<br/>Market Segmentation and Targeting<br/>181 (22)<br/>Set Strategic Direction<br/>Market Strategy: The Integrator<br/>203 (27)<br/>Competitive Market Strategies in Introduction and Growth<br/>230 (25)<br/>Competitive Market Strategies in Maturity and Decline<br/>255 (18)<br/>Managing Brands<br/>273 (35)<br/>Design The Marketing Offer<br/>Managing the Product Line<br/>308 (27)<br/>Developing New Products<br/>335 (28)<br/>Integrated Marketing Communications<br/>363 (37)<br/>Directing and Managing the Field Sales Effort<br/>400 (27)<br/>Distribution Decisions<br/>427 (30)<br/>Managing Services and Customer Service<br/>457 (27)<br/>Managing Price and Value<br/>484 (32)<br/>Secure Support From Other Functions<br/>Ensuring the Marketing Offer Is Implemented as Planned<br/>516 (23)<br/>Monitor and Control<br/>Monitor and Control Execution and Performance<br/>539 (21)<br/>SECTION IV: FUTURE DIRECTIONS <br/>Marketing and the Internet<br/>560 (32)<br/>Postscript 592 (4)<br/>Appendix 596 (22)<br/>Glossary 618 (2)<br/>Publications Cited in the Text 620 (2)<br/>Brand/Company Index 622 (8)<br/>Subject Index 630 <br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--Jacket |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hulbert, James M. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/07/2008 | VUA | 658.8 CAP | 0058383 | 1 | 12/05/2022 | Book |