Marketing strategy and planning (Record no. 5158)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8176114278 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sharma, N. K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy and planning |
| Statement of responsibility, etc | / N. K. Sharma and Kapil Sharma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India, |
| Name of publisher | Deepak Parnami, |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vi, 355 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 06/03/2009 | MU | 658.8 SHA | 0061068 | 1 | 11/28/2022 | Book |