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E-business and e-commerce management : strategy, (Record no. 296)

MARC details
000 -LEADER
fixed length control field	17096nam a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780273707523
Terms of availability	Tzs 100,395.50/=
040 ## - CATALOGING SOURCE
Original cataloging agency	MUL
Language of cataloging	eng
Description conventions	AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.872 CHA
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Chaffey, Dave
245 ## - TITLE STATEMENT
Title	E-business and e-commerce management : strategy,
Sub Title	implementation, and practice
Statement of responsibility, etc	/ Dave Chaffey
250 ## - Edition Statement
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Harlow:
Name of publisher	Pearson Education,
Year of publication	c2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxviii, 663 pages :
Other physical details	color illustrations ;
Dimensions	27 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes references and index
505 ## - Formatted Contents
Formatted contents note	Preface xiii <br/>Guided tour xxii <br/>Author's acknowledgements xxv <br/>Publisher's acknowledgements xxvi <br/>Part 1 INTRODUCTION<br/>Introduction to e-business and e-commerce<br/>3 (37)<br/>Learning outcomes / Management issues<br/>3 (1)<br/>Links to other chapters<br/>3 (1)<br/>Introduction<br/>4 (3)<br/>E-business opportunities<br/>4 (2)<br/>E-business risks<br/>6 (1)<br/>What is the difference between e-commerce and e-business?<br/>7 (9)<br/>E-commerce defined<br/>8 (3)<br/>Business or consumer models of e-commerce transactions<br/>11 (3)<br/>E-business defined<br/>14 (2)<br/>How significant are e-commerce and e-business?<br/>16 (1)<br/>Consumer adoption of digital technologies<br/>16 (3)<br/>Drivers of consumer Internet adoption<br/>17 (2)<br/>Barriers to consumer Internet adoption<br/>19 (1)<br/>Business adoption of digital technologies for e-commerce and e-business<br/>19 (6)<br/>Case Study 1.1 North West Supplies extends its reach online<br/>22 (1)<br/>Barriers to e-business and e-commerce adoption<br/>23 (2)<br/>Introducing the B2B and B2C companies<br/>25 (4)<br/>Management responses to e-commerce and e-business Part 1: Introduction<br/>29 (6)<br/>Part 2: Strategy and applications<br/>30 (2)<br/>Part 3: Implementation<br/>32 (1)<br/>Case Study 1.2 eBay -- the world's largest e-business<br/>32 (3)<br/>Summary<br/>35 (1)<br/>Exercises<br/>36 (1)<br/>References<br/>37 (1)<br/>Further reading<br/>38 (1)<br/>Web links<br/>38 (2)<br/>E-commerce fundamentals<br/>40 (41)<br/>Learning outcomes / Management issues<br/>40 (1)<br/>Links to other chapters<br/>40 (1)<br/>Introduction<br/>41 (1)<br/>The e-commerce environment<br/>41 (2)<br/>The e-commerce marketplace<br/>43 (8)<br/>Business or consumer model?<br/>43 (2)<br/>Marketplace channel structures<br/>45 (2)<br/>Different types of online intermediary<br/>47 (3)<br/>The importance of multi-channel marketplace models<br/>50 (1)<br/>Focus on portals<br/>51 (3)<br/>Types of portals<br/>51 (2)<br/>The importance of search engines<br/>53 (1)<br/>Location of trading in the marketplace<br/>54 (3)<br/>Commercial arrangements for transactions<br/>57 (1)<br/>Focus on auctions<br/>58 (3)<br/>Case Study 2.1 The impact of B2B reverse auctions<br/>60 (1)<br/>Business models for e-commerce<br/>61 (2)<br/>Revenue models<br/>63 (4)<br/>Publisher revenue models<br/>63 (4)<br/>Focus on Internet start-up companies -- the `dot-coms'<br/>67 (9)<br/>From `bricks and mortar' to `clicks and mortar'<br/>67 (1)<br/>Assessing dot-com businesses<br/>67 (1)<br/>Valuing Internet start-ups<br/>68 (2)<br/>Case Study 2.2 lastminute.com - an international dot-com survivor<br/>70 (2)<br/>The dot-com bubble bursts<br/>72 (1)<br/>Why dot-coms failed<br/>72 (2)<br/>The impact of the dot-com phenomenon on traditional organizations<br/>74 (1)<br/>Case Study 2.3 Zopa launches a new lending model<br/>75 (1)<br/>Summary<br/>76 (1)<br/>Exercises<br/>77 (1)<br/>References<br/>78 (1)<br/>Further reading<br/>79 (1)<br/>Web links<br/>80 (1)<br/>E-business infrastructure<br/>81 (64)<br/>Learning outcomes / Management issues<br/>81 (1)<br/>Links to other chapters<br/>81 (1)<br/>Introduction<br/>82 (3)<br/>What is the Internet?<br/>85 (17)<br/>The Internet timeline<br/>85 (3)<br/>Just how big is the Internet?<br/>88 (1)<br/>Intranets and extranets<br/>89 (6)<br/>What is the World Wide Web?<br/>95 (6)<br/>Voice over IP (VoIP)<br/>101 (1)<br/>How does it work? Internet standards<br/>102 (12)<br/>Networking standards<br/>102 (2)<br/>The HTTP protocol<br/>104 (1)<br/>Uniform resource locators (URLs)<br/>104 (1)<br/>Domain names<br/>105 (1)<br/>Web presentation and data exchange standards<br/>106 (5)<br/>Examples of XML applications<br/>111 (2)<br/>Audio and video standards<br/>113 (1)<br/>Focus on who controls the Internet<br/>114 (4)<br/>Managing e-business infrastructure<br/>118 (9)<br/>Managing hardware and systems software infrastructure<br/>118 (1)<br/>Internet service providers<br/>119 (5)<br/>Managing employee access to the Internet and e-mail<br/>124 (1)<br/>Managing e-business applications infrastructure<br/>124 (3)<br/>Focus on web services and service-oriented architecture (SOA)<br/>127 (4)<br/>Case Study 3.1 New architecture or just new hype?<br/>128 (2)<br/>EDI<br/>130 (1)<br/>Focus on new access devices<br/>131 (8)<br/>Mobile access devices<br/>132 (4)<br/>Interactive digital television<br/>136 (3)<br/>The future of the Internet infrastructure<br/>139 (1)<br/>Summary<br/>140 (1)<br/>Exercises<br/>141 (1)<br/>References<br/>142 (1)<br/>Further reading<br/>143 (1)<br/>Web links<br/>143 (2)<br/>E-environment<br/>145 (56)<br/>Learning outcomes / Management issues<br/>145 (1)<br/>Links to other chapters<br/>145 (1)<br/>Introduction<br/>146 (2)<br/>Social factors<br/>148 (28)<br/>Factors governing Internet adoption<br/>149 (1)<br/>Assessing demand for e-commerce services<br/>150 (3)<br/>Case Study 4.1 Next-generation broadband<br/>153 (7)<br/>Ethical issues of sell-side e-commerce<br/>160 (16)<br/>Taxation<br/>176 (3)<br/>Freedom-restrictive legislation<br/>178 (1)<br/>Economic and competitive factors<br/>179 (2)<br/>Focus on e-commerce and globalization<br/>181 (3)<br/>Case Study 4.2 The implications of globalization for consumer attitudes<br/>182 (1)<br/>The implications of e-commerce for international B2B trading<br/>183 (1)<br/>Political factors<br/>184 (2)<br/>Internet governance<br/>186 (1)<br/>E-government<br/>186 (1)<br/>Technological innovation and technology assessment<br/>187 (6)<br/>Case Study 4.3 How do industry analysts affect technology adoption?<br/>191 (2)<br/>Summary<br/>193 (1)<br/>Exercises<br/>193 (1)<br/>References<br/>194 (2)<br/>Further reading<br/>196 (1)<br/>Web links<br/>196 (5)<br/>Part 2 STRATEGY AND APPLICATIONS<br/>E-business strategy<br/>201 (65)<br/>Learning outcomes / Management Issues<br/>201 (1)<br/>Links to other chapters<br/>201 (1)<br/>Introduction<br/>202 (1)<br/>E-business strategy<br/>202 (10)<br/>The imperative for e-business strategy<br/>204 (1)<br/>E-channel strategies<br/>204 (3)<br/>Strategy process models for e-business<br/>207 (5)<br/>Strategic analysis<br/>212 (11)<br/>Resource and process analysis<br/>212 (6)<br/>Competitive environment analysis<br/>218 (1)<br/>Assessing competitive threats<br/>219 (3)<br/>Competitor analysis<br/>222 (1)<br/>Strategic objectives<br/>223 (10)<br/>Defining vision and mission<br/>223 (2)<br/>How can e-business create business value?<br/>225 (1)<br/>Case Study 5.1 Capital One creates value through e-business<br/>226 (1)<br/>Objective setting<br/>227 (2)<br/>Case Study 5.2 Setting the Internet revenue contribution at Sandvik Steel<br/>229 (4)<br/>Strategy definition<br/>233 (16)<br/>Decision 1: E-business channel priorities<br/>233 (5)<br/>Decision 2: Organizational restructuring and capabilities<br/>238 (1)<br/>Decision 3: Business, service and revenue models<br/>239 (1)<br/>Decision 4: Marketplace restructuring<br/>240 (2)<br/>Decision 5: Market and product development strategies<br/>242 (3)<br/>Decision 6: Positioning and differentiation strategies<br/>245 (4)<br/>Strategy implementation<br/>249 (6)<br/>Failed e-business strategies<br/>250 (1)<br/>E-business strategy implementation success factors for SMEs<br/>251 (1)<br/>Case Study 5.3 Boo hoo -- learning from the largest European dot-com failure<br/>252 (3)<br/>Focus on information systems strategy and e-business strategy<br/>255 (5)<br/>Elements of IS strategy<br/>256 (1)<br/>Investment appraisal<br/>257 (3)<br/>Summary<br/>260 (1)<br/>Exercises<br/>261 (1)<br/>References<br/>262 (4)<br/>Further reading<br/>264 (1)<br/>Web links<br/>265 (1)<br/>Supply chain management<br/>266 (42)<br/>Learning outcomes / Management issues<br/>266 (1)<br/>Links to other chapters<br/>266 (1)<br/>Introduction<br/>267 (1)<br/>What is supply chain management?<br/>267 (10)<br/>Using technology to support supply chain management -- an example<br/>269 (1)<br/>A simple model of a supply chain<br/>269 (2)<br/>Case Study 6.1 Shell chemicals redefines its customers' supply chains<br/>271 (3)<br/>What is logistics?<br/>274 (1)<br/>Push and pull supply chain models<br/>275 (2)<br/>Focus on the value chain<br/>277 (8)<br/>Restructuring the internal value chain<br/>278 (1)<br/>The value stream<br/>279 (1)<br/>Value chain analysis<br/>279 (2)<br/>Value networks<br/>281 (2)<br/>Towards the virtual organization<br/>283 (2)<br/>Options for restructuring the supply chain<br/>285 (2)<br/>Using e-business to restructure the supply chain<br/>287 (9)<br/>Adoption rates of e-business applications<br/>287 (4)<br/>IS-supported upstream supply chain management<br/>291 (1)<br/>Case Study 6.2 Tesco develops buy-side e-commerce system for supply chain management<br/>292 (1)<br/>IS-supported downstream supply chain management<br/>293 (1)<br/>Outbound logistics management<br/>294 (1)<br/>IS infrastructure for supply chain management<br/>294 (2)<br/>Supply chain management implementation<br/>296 (7)<br/>The supply chain management strategy process<br/>298 (2)<br/>Managing partnerships<br/>300 (2)<br/>Managing global distribution<br/>302 (1)<br/>Case Study 6.3 RFID: keeping track starts its move to a faster track<br/>302 (1)<br/>Summary<br/>303 (1)<br/>Exercises<br/>304 (1)<br/>References<br/>305 (1)<br/>Further reading<br/>306 (1)<br/>Web links<br/>307 (1)<br/>E-procurement<br/>308 (28)<br/>Learning outcomes / Management issues<br/>308 (1)<br/>Links to other chapters<br/>308 (1)<br/>Introduction<br/>309 (1)<br/>What is e-procurement?<br/>309 (4)<br/>Understanding the procurement process<br/>311 (2)<br/>Types of procurement<br/>313 (1)<br/>Drivers of e-procurement<br/>313 (3)<br/>Case Study 7.1 Cambridge Consultants reduce costs through e-procurement<br/>314 (2)<br/>Focus on estimating e-procurement cost savings<br/>316 (2)<br/>The impact of cost savings on profitability<br/>316 (2)<br/>Risks and impacts of e-procurement<br/>318 (2)<br/>Organizational risks<br/>318 (1)<br/>Failure to achieve real cost reductions<br/>319 (1)<br/>Technology risks<br/>319 (1)<br/>Implementing e-procurement<br/>320 (5)<br/>The growth in adoption of web-enabled e-procurement<br/>322 (1)<br/>Integrating company systems with supplier systems<br/>323 (2)<br/>Focus on electronic B2B marketplaces<br/>325 (6)<br/>Case Study 7.2: Covisint -- a typical history of a B2B marketplace?<br/>327 (2)<br/>Types of marketplace<br/>329 (2)<br/>The future of e-procurement?<br/>331 (1)<br/>Summary<br/>332 (1)<br/>Exercises<br/>332 (1)<br/>References<br/>333 (1)<br/>Further reading<br/>334 (1)<br/>Web links<br/>335 (1)<br/>E-marketing<br/>336 (54)<br/>Learning outcomes / Management issues<br/>336 (1)<br/>Links to other chapters<br/>336 (1)<br/>Introduction<br/>337 (1)<br/>Chapter structure<br/>337 (1)<br/>What is e-marketing?<br/>338 (2)<br/>Marketing defined<br/>338 (1)<br/>E-marketing defined<br/>339 (1)<br/>Distinguishing between e-marketing, e-business and e-commerce<br/>340 (1)<br/>E-marketing planning<br/>340 (3)<br/>Is a separate e-marketing plan required?<br/>341 (2)<br/>Situation analysis<br/>343 (6)<br/>Demand analysis<br/>343 (3)<br/>Competitor analysis<br/>346 (2)<br/>Intermediary analysis<br/>348 (1)<br/>Internal marketing audit<br/>348 (1)<br/>Objective setting<br/>349 (5)<br/>The online revenue contribution<br/>350 (2)<br/>Case Study 8.1 The e-volution of easyJet's online revenue contribution<br/>352 (2)<br/>Strategy<br/>354 (5)<br/>Market and product positioning<br/>355 (1)<br/>Target market strategies<br/>356 (3)<br/>Focus on characteristics of new-media marketing communications<br/>359 (6)<br/>Tactics<br/>365 (8)<br/>Product<br/>366 (1)<br/>Price<br/>367 (2)<br/>Place<br/>369 (1)<br/>Promotion<br/>370 (2)<br/>People, Process and Physical evidence<br/>372 (1)<br/>Focus on online branding<br/>373 (6)<br/>The importance of brand online<br/>377 (2)<br/>Actions<br/>379 (2)<br/>Control<br/>381 (4)<br/>Case Study 8.2 The new Napster changes the music marketing mix<br/>381 (4)<br/>Summary<br/>385 (1)<br/>Exercises<br/>386 (1)<br/>References<br/>387 (2)<br/>Further reading<br/>389 (1)<br/>Web links<br/>389 (1)<br/>Customer relationship management<br/>390 (67)<br/>Learning outcomes / Management issues<br/>390 (1)<br/>Links to other chapters<br/>390 (1)<br/>Introduction<br/>391 (2)<br/>Marketing applications of CRM<br/>392 (1)<br/>What is e-CRM?<br/>393 (5)<br/>Benefits of e-CRM<br/>394 (1)<br/>Permission marketing<br/>395 (2)<br/>Customer profiling<br/>397 (1)<br/>Conversion marketing<br/>398 (2)<br/>The online buying process<br/>400 (3)<br/>Differences in buyer behaviour in target markets<br/>400 (1)<br/>Differences between B2C and B2B buyer behaviour<br/>401 (2)<br/>Customer acquisition management<br/>403 (1)<br/>Focus on marketing communications for customer acquisition<br/>403 (21)<br/>The characteristics of interactive marketing communications<br/>404 (3)<br/>Assessing marketing communications effectiveness<br/>407 (3)<br/>Online marketing communications<br/>410 (14)<br/>Customer retention management<br/>424 (9)<br/>Personalization and mass customization<br/>426 (2)<br/>Online communities<br/>428 (2)<br/>Techniques for managing customer activity and value<br/>430 (2)<br/>Lifetime value modelling<br/>432 (1)<br/>Focus on excelling in e-commerce service quality<br/>433 (3)<br/>Improving online service quality<br/>433 (3)<br/>Customer extension<br/>436 (7)<br/>Advanced online segmentation and targeting techniques<br/>437 (6)<br/>Technology solutions for CRM<br/>443 (6)<br/>Types of CRM applications<br/>444 (1)<br/>Integration with back-office systems<br/>445 (1)<br/>The choice of single-vendor solutions or a more fragmented choice<br/>445 (1)<br/>Data quality<br/>446 (1)<br/>Case Study 9.1 Tesco.com increases product range and uses triggered communications to support CRM<br/>447 (2)<br/>Summary<br/>449 (1)<br/>Exercises<br/>449 (2)<br/>References<br/>451 (2)<br/>Further reading<br/>453 (1)<br/>Web links<br/>453 (4)<br/>Part 3 IMPLEMENTATION<br/>Change management<br/>457 (42)<br/>Learning outcomes / Management issues<br/>457 (1)<br/>Links to other chapters<br/>457 (1)<br/>Introduction<br/>458 (1)<br/>The challenges of e-business transformation<br/>458 (5)<br/>The challenge of sell-side e-commerce implementation<br/>460 (3)<br/>Different types of change in business<br/>463 (5)<br/>Case Study 10.1 Smoothing the workflow through business process management<br/>467 (1)<br/>Planning change<br/>468 (5)<br/>The imperative for project governance?<br/>468 (1)<br/>The project plan and schedule for an e-business system<br/>469 (3)<br/>Prototyping<br/>472 (1)<br/>Human resource requirements<br/>473 (5)<br/>Staff retention<br/>474 (1)<br/>Outsourcing<br/>475 (3)<br/>Revising organizational structures<br/>478 (3)<br/>Approaches to managing change<br/>481 (4)<br/>Senior management involvement<br/>481 (1)<br/>Models for achieving change<br/>481 (3)<br/>Organizational culture<br/>484 (1)<br/>Focus on knowledge management<br/>485 (7)<br/>What is knowledge?<br/>486 (2)<br/>Objectives of knowledge management<br/>488 (1)<br/>Implementing knowledge management<br/>488 (2)<br/>Technologies for implementing knowledge management<br/>490 (2)<br/>Risk management<br/>492 (2)<br/>Case Study 10.2 Sharing knowledge at the BBC using Internet technologies<br/>493 (1)<br/>Summary<br/>494 (1)<br/>Exercises<br/>494 (2)<br/>References<br/>496 (1)<br/>Further reading<br/>497 (1)<br/>Web links<br/>497 (2)<br/>Analysis and design<br/>499 (71)<br/>Learning outcomes / Management issues<br/>499 (1)<br/>Links to other chapters<br/>499 (1)<br/>Introduction<br/>500 (1)<br/>Analysis for e-business<br/>501 (1)<br/>Workflow management<br/>501 (1)<br/>Process modelling<br/>502 (9)<br/>Process mapping<br/>503 (1)<br/>Task analysis and task decomposition<br/>503 (2)<br/>Process dependencies<br/>505 (6)<br/>Validating a new process model<br/>511 (1)<br/>Data modelling<br/>511 (2)<br/>Design for e-business<br/>513 (2)<br/>Architectural design of e-business systems<br/>513 (2)<br/>Focus on user-centred site design<br/>515 (25)<br/>Use-case analysis<br/>516 (6)<br/>Designing the information architecture<br/>522 (5)<br/>Customer orientation<br/>527 (2)<br/>Elements of site design<br/>529 (6)<br/>Web accessibility<br/>535 (3)<br/>Case Study 11.1 dabs.com refines its web store<br/>538 (2)<br/>Focus on security design for e-business<br/>540 (25)<br/>Managing computer viruses<br/>542 (4)<br/>Controlling information service usage<br/>546 (1)<br/>Monitoring of electronic communications<br/>546 (5)<br/>E-mail management<br/>551 (6)<br/>Hacking<br/>557 (2)<br/>`Phishing'<br/>559 (1)<br/>Denial-of-service attacks<br/>560 (1)<br/>Secure e-commerce transactions<br/>560 (1)<br/>Approaches to developing secure systems<br/>561 (1)<br/>Current approaches to e-commerce security<br/>562 (2)<br/>Reassuring the customer<br/>564 (1)<br/>Case Study 11.2 Building an e-business fortress<br/>564 (1)<br/>Summary<br/>565 (1)<br/>Exercises<br/>566 (1)<br/>References<br/>567 (1)<br/>Further reading<br/>568 (1)<br/>Web links<br/>569 (1)<br/>Implementation and maintenance<br/>570 (61)<br/>Learning outcomes / Management issues<br/>570 (1)<br/>Links to other chapters<br/>570 (1)<br/>Introduction<br/>571 (1)<br/>Alternatives for acquiring e-business systems<br/>572 (2)<br/>Development of web-based content and services<br/>574 (1)<br/>Creating static web content<br/>574 (1)<br/>Focus on HTML<br/>575 (11)<br/>Focus on developing dynamic web content<br/>586 (10)<br/>JavaScript<br/>587 (3)<br/>VBScript<br/>590 (1)<br/>Perl<br/>591 (1)<br/>Active server pages (ASPs)<br/>591 (1)<br/>.NET<br/>591 (1)<br/>Common Gateway Interface (CGI)<br/>591 (1)<br/>Other standards for dynamic content<br/>592 (1)<br/>Tools for web-site development and testing<br/>593 (3)<br/>Testing<br/>596 (1)<br/>The testing process<br/>596 (1)<br/>Testing environments<br/>597 (1)<br/>Changeover<br/>597 (2)<br/>Database creation and data migration<br/>598 (1)<br/>Deployment planning<br/>599 (1)<br/>Content management and maintenance<br/>599 (6)<br/>Frequency and scope of content updating<br/>599 (2)<br/>Maintenance process and responsibilities<br/>601 (4)<br/>Focus on measuring and improving performance of e-business systems<br/>605 (22)<br/>Principles of performance management and improvement<br/>606 (1)<br/>Stage 1: Creating a performance management system<br/>607 (2)<br/>Stage 2: Defining the performance metrics framework<br/>609 (3)<br/>Stage 3: Tools and techniques for collecting metrics and summarizing results<br/>612 (7)<br/>Budgeting<br/>619 (3)<br/>Case Study 12.1 Learning from Amazon's culture of metrics<br/>622 (5)<br/>Summary<br/>627 (1)<br/>Exercises<br/>628 (1)<br/>References<br/>629 (1)<br/>Further reading<br/>630 (1)<br/>Web links<br/>630 (1)<br/>Glossary 631 (18)<br/>Index 649 <br/>
520 ## - SUMMARY, ETC.
Summary, etc	This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Electronic commerce
--	Internet service providers
--	Business enterprises--Computer networks
942 ## - ADDED ENTRY ELEMENTS
Item type	Book

Holdings
Permanent Location	Current Location	Date acquired	Source of acquisition	Full call number	Accession Number	Copy number	Price effective from	Koha item type
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	05/19/2010	MU Project VUA	658.872 CHA	0059870	1	08/24/2022	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	05/19/2010	MU Project VUA	658.872 CHA	0065042	2	08/24/2022	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	05/19/2010	MU Project VUA	658.872 CHA	0061454	3	08/24/2022	Book