Marketing / (Record no. 10330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199579617 |
| Terms of availability | TZS 79395.3 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BAI |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baines, Paul, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Paul Baines, Chris Fill, and Kelly Page. |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; |
| -- | New York : |
| Name of publisher | Oxford University Press, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii, 756 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Page, Kelly, |
| Dates associated with a name | 1974- |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/30/2013 | Seif School Centre | 658.8 BAI | 0076936 | 1 | 01/18/2023 | Book |