Strategic marketing for nonprofit organizations / (Record no. 10256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02082cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978013234554 |
| Terms of availability | TZS 26,550/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132345544 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 AND |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Andreasen, Alan R. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing for nonprofit organizations / |
| Statement of responsibility, etc | Alan R. Andreasen and Philip Kotler. |
| 250 ## - Edition Statement | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, NJ : |
| Name of publisher | Pearson/Prentice Hall, |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 504 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | <br/>Sect. I. Developing a target audience orientation<br/>Ch. 1. The growth and development of nonprofit marketing<br/>Ch. 2. Developing a target audience-centered mindset<br/>Sect. II. Strategic planning and organization<br/>Ch. 3. Strategic marketing planning<br/>Ch. 4. Understanding target audience behavior<br/>Ch. 5. Acquiring and using marketing information<br/>Ch. 6. Segmentation, targeting, and positioning<br/>Ch. 7. Branding<br/>Sect. III. Designing the marketing mix<br/>Ch. 8. Value propositions: managing the organization's offerings<br/>Ch. 9. Developing and launching new offerings<br/>Ch. 10. Managing perceived costs<br/>Ch. 11. Facilitating marketing behaviors<br/>Ch. 12. Formulating communication strategies<br/>Ch. 13. Managing communications: advertising and personal persuasion<br/>Ch. 14. Managing public media and public advocacy<br/>Sect. IV. Developing resources<br/>Ch. 15. Generating funds<br/>Ch. 16. Attracting human resources: staff, volunteers, and board members. Ch. 17. Working with the private sector<br/>Sect. V. Organizing and controlling marketing strategies<br/>Ch. 18. Organizing for implementation<br/>Ch. 19. Marketing evaluation, monitoring, and control |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting<br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Nonprofit organizations |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/16/2010 | Radar education books | 658.8 AND | 0064933 | 1 | 01/17/2023 | Book |