Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country /
James, Jeffrey,
Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country / Jeffrey James. - London : Macmillan, c1983. - x, 178 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0333319990 TZs 200/-
Advertising--Developing countries.
Consumers' preferences--Developing countries.
New products--Developing countries.
Socioeconomic aspects--Developing countries.
339.47 JAM
Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country / Jeffrey James. - London : Macmillan, c1983. - x, 178 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0333319990 TZs 200/-
Advertising--Developing countries.
Consumers' preferences--Developing countries.
New products--Developing countries.
Socioeconomic aspects--Developing countries.
339.47 JAM