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The Commercial connection : advertising and the American mass media /

The Commercial connection : advertising and the American mass media / edited by John W. Wright. - New York : Dell Pub. Co., c1979. - xiii, 347 p. ; 21 cm. - Delta book .

Bibliography: p. [345]-347.

eng

ISBN: 0440552869

Subjects--Topical Terms:
Advertising--United States.
Mass media--United States.

Dewey Class. No.: 659.10973 WRI

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