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Consumer market research handbook

Consumer market research handbook / edited by Robert M. Worcester and John Downham - 3rd rev ed. - London : McGraw-Hill, 1986 - ix, 840 p. : ill. ; 25 cm

Includes index

eng.

ISBN: 00770707556 9780077070755

Subjects--Topical Terms:
Market research

Dewey Class. No.: 658.83 CON

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