Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. - 4th ed. - Boston : McGraw-Hill/Irwin, c2006. - xxvii, 708 p. : ill. ; 27 cm
Includes bibliographical references and index.
0072961945 (alk. paper) TZS 10,000/=
Service industries
Customer services
Marketing.
658.8 ZEI
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. - 4th ed. - Boston : McGraw-Hill/Irwin, c2006. - xxvii, 708 p. : ill. ; 27 cm
Includes bibliographical references and index.
0072961945 (alk. paper) TZS 10,000/=
Service industries
Customer services
Marketing.
658.8 ZEI