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Applications in basic marketing /

McCarthy E. Jerome

Applications in basic marketing / E. Jerome McCarthy and William D. Perreault - Boston : Irwin , c1990. - volumes : ill . ; 26 cm.

eng.

ISBN: 9780256166446 NA

Subjects--Topical Terms:
Marketing Periodicals
Marketing Management
Marketing Management Periodicals
Periodicals

Dewey Class. No.: 658.8 McC

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