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Marketing communications : contents and strategies

Fill, Chris

Marketing communications : contents and strategies / Chris Fill - 2nd ed. - London : Prentice Hall, c1998 - xxiii, 656 p. : ill. ; 26 cm

Includes index

eng

ISBN: 0130102296 9780130102294 TZS 40,000/=

Subjects--Topical Terms:
Marketing research
Communications industry

Dewey Class. No.: 658.802 FIL

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