Essentials of marketing research /
Proctor, Tony
Essentials of marketing research / Tony Proctor - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xxiii, 591 p. : ill., maps ; 25 cm.
Previous ed.: 2002.
Includes bibliographical references (p. [559]-576) and index.
eng.
0273694944 (alk. paper)
Marketing research.
658.83 PRO
Essentials of marketing research / Tony Proctor - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xxiii, 591 p. : ill., maps ; 25 cm.
Previous ed.: 2002.
Includes bibliographical references (p. [559]-576) and index.
eng.
0273694944 (alk. paper)
Marketing research.
658.83 PRO