Marketing planning guide /
Stevens, Robert E.
Marketing planning guide / Robert E. Stevens, David L. Loudon and William E. Warren. - New York : Haworth Press, c1991. - xiii, 289 p. : 22 cm. - Haworth marketing resources .
Includes bibliographical references and index
1560240849 (pbk. : alk. paper) 1560240830 (alk. paper)
Marketing
658.802 STE
Marketing planning guide / Robert E. Stevens, David L. Loudon and William E. Warren. - New York : Haworth Press, c1991. - xiii, 289 p. : 22 cm. - Haworth marketing resources .
Includes bibliographical references and index
1560240849 (pbk. : alk. paper) 1560240830 (alk. paper)
Marketing
658.802 STE