Consumer behavior : buying, having, and being /
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, c2011. - xxv, 654 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
eng.
9780136110927 TZS 12,000/=
Consumer behavior.
658.8342 SOL
Consumer behavior : buying, having, and being / Michael R. Solomon. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, c2011. - xxv, 654 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
eng.
9780136110927 TZS 12,000/=
Consumer behavior.
658.8342 SOL