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Retail management

Bajaj, Chetan

Retail management / Chetan Bajaj, Nidhi V. Srivastava and Rajnish Tuli - New York: Oxford University Press, 2005. - x, 698p. : ill. ; 27 cm

Includes index

ISBN: 9780195669862 TZS 20887/=

Subjects--Topical Terms:
Retail market segmentation
Retail customer

Dewey Class. No.: 658.87 BAJ

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