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Advances in consumer research

Advances in consumer research / edited by Punam Anand Keller, and Dennis W. Rook - Valdosta : Association for consumer research, 2003. - xli, 388 p. : ill. ; 27 cm.

Includes references and index.

eng.

ISBN: 0915552493 TZS 65,000/=

Subjects--Topical Terms:
Consumer research

Dewey Class. No.: 658.834 ADV

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