Marketing management : analysis, planning, implementation, and control /
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991. - xxvi, 756 p. : ill. ; 28 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
Understanding marketing management
Analyzing marketing opportunities
Researching and selecting target markets
Designing marketing strategies
Planning marketing programs
Organizing, implementing, and controlling marketing effort
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
eng.
9780135524800 NA
Marketing
658.802 KOT
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991. - xxvi, 756 p. : ill. ; 28 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
Understanding marketing management
Analyzing marketing opportunities
Researching and selecting target markets
Designing marketing strategies
Planning marketing programs
Organizing, implementing, and controlling marketing effort
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
eng.
9780135524800 NA
Marketing
658.802 KOT