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Marketing research : online research applications

Burns, Alvin C.

Marketing research : online research applications / Alvin C. Burns and Ronald F. Bush - 4th ed. - Upper Saddle River, N.J.: Pearson/Prentice Hall, ©2005 - xxxi, 642 p. : ill. ; 26 cm

Include bibliographical references and index

eng.

ISBN: 0131968467 TZS 20,000/=

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83 BUR

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