Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 4th ed. - Englewood Cliffs, NJ : Prentice Hall, c1991. - xxiii, 680 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
eng.
0131728598 NA
Consumer behavior.
Motivation research (Marketing)
658.834 SCH
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 4th ed. - Englewood Cliffs, NJ : Prentice Hall, c1991. - xxiii, 680 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
eng.
0131728598 NA
Consumer behavior.
Motivation research (Marketing)
658.834 SCH