Marketing research : measurement & method : a text with cases /
Tull, Donald S.
Marketing research : measurement & method : a text with cases / Donald S. Tull and Del I. Hawkins. - 5th ed. - New York : London : Macmillan ; Collier Macmillan, c1990. - xxii, 836 p. : ill. ; 24 cm. - The Macmillan series in marketing .
Include bibliographical references and indexes
0024218219 TZS 35,000/=
Marketing research
658.83 TUL
Marketing research : measurement & method : a text with cases / Donald S. Tull and Del I. Hawkins. - 5th ed. - New York : London : Macmillan ; Collier Macmillan, c1990. - xxii, 836 p. : ill. ; 24 cm. - The Macmillan series in marketing .
Include bibliographical references and indexes
0024218219 TZS 35,000/=
Marketing research
658.83 TUL