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International business and marketing management

Singh, Yogendra

International business and marketing management (A book for MBA, MCA & BBA courses of various Universities) / Yogendra Singh and Mamta Pandey - New Delhi: A. I. T. B. S. Publishers and Distributors, 2004. - ix, 345p. : ill. ; 24 cm

Includes index

ISBN: 8174732454 TZS 13696/=

Subjects--Topical Terms:
Marketing environment
Marketing research
Marketing strategies

Dewey Class. No.: 658.8 SIN

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