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Strategic marketing : Creating competitive advantage /

West, Douglas

Strategic marketing : Creating competitive advantage / Douglas West, John Ford and Essam Ibrahim - Delhi : Oxford , c2006. - xxv , 517 p. : 24 cm.

Includes index.

eng.

ISBN: 9780195691689 TZS 21635.91

Subjects--Topical Terms:
Marketing
Customer equity

Dewey Class. No.: 658.8 WES

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