Promotion management /
Burnett, John J.
Promotion management / John J. Burnett. - Boston : Houghton Mifflin, c1993. - xix, 743 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0395565537 TZS50,000
Sales promotion.
658.82 BUR
Promotion management / John J. Burnett. - Boston : Houghton Mifflin, c1993. - xix, 743 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0395565537 TZS50,000
Sales promotion.
658.82 BUR