Marketing research : an applied approach /
Kinnear Thomas C.,
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. - 5th ed. - New York : McGraw-Hill, c1996. - xxii, 888 p. : ill. (some col.), maps ; 24 cm. + - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
eng,.
9780079122520 TZS 25,000/=
Marketing research.
Marketing
658.83 KIN
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. - 5th ed. - New York : McGraw-Hill, c1996. - xxii, 888 p. : ill. (some col.), maps ; 24 cm. + - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
eng,.
9780079122520 TZS 25,000/=
Marketing research.
Marketing
658.83 KIN