Essentials of marketing research /
Hawkins, Del I.
Essentials of marketing research / Del I. Hawkins and Donald S. Tull. - New York : Toronto : Macmillan publishing , c1994. - xiii, 558, I-18 p. : ill. (some col.) ; 26 cm.
Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993.
Includes bibliographical references and indexes.
9780023518317 NA
Marketing research.
Marketing research
658.83 HAW
Essentials of marketing research / Del I. Hawkins and Donald S. Tull. - New York : Toronto : Macmillan publishing , c1994. - xiii, 558, I-18 p. : ill. (some col.) ; 26 cm.
Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993.
Includes bibliographical references and indexes.
9780023518317 NA
Marketing research.
Marketing research
658.83 HAW