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Marketing /

Marketing / edited by J. Eliashberg, G.L. Lilien. - Amsterdam ; New York : North-Holland, 1993. - xiv, 895 p. : ill. ; 25 cm. - Handbooks in operations research and management science ; v. 5 .

Includes bibliographical references and index.

ISBN: 0444889574 (acidfree paper) TZS 13135

Subjects--Topical Terms:
Marketing
Marketing
Marketing research

Dewey Class. No.: 658.8 MAR

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