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Marketing : contemporary dimensions /

Marketing : contemporary dimensions / [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell. - Boston : Houghton Mifflin, c1977. - xvi, 427 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0395250072 TZS 95

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 ROB

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