Marketing /
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. - 9th ed. - Boston : McGraw-Hill/IRWIN, c2009. - xlvii, 742 p. : col. ill., map, charts ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Previous ed. entered under title.
Includes index.
eng
9780073404721 TZS 10,000/=
Marketing.
658.8 KER
Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. - 9th ed. - Boston : McGraw-Hill/IRWIN, c2009. - xlvii, 742 p. : col. ill., map, charts ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Previous ed. entered under title.
Includes index.
eng
9780073404721 TZS 10,000/=
Marketing.
658.8 KER