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Analysis for marketing decisions

Donnelly, James

Analysis for marketing decisions / James H. Donnelly and John M. Ivancevich - Georgetown : Richard D. Irwin,Inc c1970 - xiv,397 p.: ill.; 23cm - Irwin series in qualitative analysis for business .

Includes index

eng

ISBN: NA TZs.1500/-

Subjects--Topical Terms:
Marketing--Mathematical models
Marketing - Information system
Product planning

Dewey Class. No.: 658.8 DON

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