Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - 1 v. (various pagings) : col. ill. ; 26 cm.
Includes bibliographical references and index.
eng
0130841293 TZS 30,000/=
Consumer behavior.
Motivation research (Marketing)
658.8342 SCH
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - 1 v. (various pagings) : col. ill. ; 26 cm.
Includes bibliographical references and index.
eng
0130841293 TZS 30,000/=
Consumer behavior.
Motivation research (Marketing)
658.8342 SCH