Consumer behaviour : a European perspective /
Solomon, Michael R.
Consumer behaviour : a European perspective / Consumer behavior Michael Solomon, Gary Bamossy, Søren Askegaard. - 2nd ed. - Harlow : Financial Times/Prentice-Hall, c2002. - xxiii, 630 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
eng
027365182X TZS 45,000/=
Consumer behavior--Europe.
658.8342094 SOL
Consumer behaviour : a European perspective / Consumer behavior Michael Solomon, Gary Bamossy, Søren Askegaard. - 2nd ed. - Harlow : Financial Times/Prentice-Hall, c2002. - xxiii, 630 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
eng
027365182X TZS 45,000/=
Consumer behavior--Europe.
658.8342094 SOL