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Business market management : understanding, creating and delivering value

Anderson, James C.

Business market management : understanding, creating and delivering value / James C. Anderson and James A. Narus - New Delhi : Pearson, c2004 - 480 p. : ill. ; 26 cm

Includes index

eng.

ISBN: 9788131708064

Subjects--Topical Terms:
Business
Marketing management

Dewey Class. No.: 658.8 AND

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