Marketing for entrepreneurs : concepts and applications for new ventures /
Crane, Frederick G.
Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane - Thousand Oaks, Calif. : Sage Publications, c2010. - xii, 227 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
eng
9781412953467 (cloth) 9781412953474 (pbk.) 1412953464 (cloth) 1412953472 (pbk.)
Marketing
Small business marketing
658.8 CRA
Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane - Thousand Oaks, Calif. : Sage Publications, c2010. - xii, 227 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
eng
9781412953467 (cloth) 9781412953474 (pbk.) 1412953464 (cloth) 1412953472 (pbk.)
Marketing
Small business marketing
658.8 CRA