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Green product innovation strategy

Driessen, Paul H.

Green product innovation strategy / Paul H. Driessen - Tilburg : Tilburg University, c2005. - viii, 219 p. ; 25 cm. - CentER Dissertation Series .

Includes bibliographical references p. 195 - 209

eng

ISBN: 9056681508 TZS 20,000/=

Subjects--Topical Terms:
Theory building
Market environment

Dewey Class. No.: 658.4063 DRI

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