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Consumer behavior/

Schiffman, Leon G.

Consumer behavior/ Leon G. Schiffman and Leslie Lazar Kanuk - New Delhi: Prentice-Hall of India, 2008. - xviii, 561 [153]p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9788120330863 TZS 17920.67/=

Subjects--Topical Terms:
Consumer motivation

Dewey Class. No.: 658.834 SCH

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