Competitive advantage : creating and sustaining superior performance
Porter, Michael E.
Competitive advantage : creating and sustaining superior performance / Michael E. Porter - New York : Free Press ; Collier Macmillan, c1985. - xviii, 557 p. : ill. ; 25 cm.
Introduces a powerful tool that the strategist needs in order to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a new and practical perspective on competitive strategy. ISBN 0-02-925090-0 : $23.95
9780743260879
Competition
Competitive Behavior
Industrial management
Economic competition
658 POR
Competitive advantage : creating and sustaining superior performance / Michael E. Porter - New York : Free Press ; Collier Macmillan, c1985. - xviii, 557 p. : ill. ; 25 cm.
Introduces a powerful tool that the strategist needs in order to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a new and practical perspective on competitive strategy. ISBN 0-02-925090-0 : $23.95
9780743260879
Competition
Competitive Behavior
Industrial management
Economic competition
658 POR