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Applegate, Lynda M.

Creating business advantage in the information age / Lynda M. Applegate, Robert D. Austin, F. Warren McFarlan. - Boston : McGraw-Hill, c2002. - xvi, 412 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Cases
1. Charles Schwab (A)
2. Charles Schwab (B)

Module One: The Challenges of Managing in an Information Age
Cases
1. H.E. Butt Grocery Company: The New Digital Strategy
2. Admart
3. Li & Fung

Module Two: Building Information Age Businesses
Cases
1. QuickenInsurance: The Race to Click and Close (Condensed)
2. Amazon.com 2000
3. Amazon.com Valuation Exercise
4. American Express Interactive

Module Three: Information Age Operations
Cases
1. Arepa
2. Selecting a Hosting Provider
3. Web and IT Hosting Facilities
4. Trilogy (A)
5. The iPremier Company: Denial of Service Attack (A)

Module Four: Managing Information Age Projects and Programs
Cases
1. Tektronix, Inc.: Global ERP Implementation
2. BAE Automated Systems: Denver International Airport Baggage-Handling System (A)
3. Cisco Systems Architecture: ERP and Web-Enabled IT
4. General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

Concluding Thoughts
Case
1. Merrill Lynch: Integrated Choice (Condensed)


ISBN: 0072523670 (alk. paper) Tzs 66902.50/=

LCCN: 2001052201

Subjects--Topical Terms:
Electronic commerce.
Business--Computer network resources.
Internet.

LC Class. No.: HF5548.32 / .A666 2002

Dewey Class. No.: 658.054678 APP